Stock footage has seen a meteoric rise in recognition up to now 10 years. The reasons for this are many and various, for instance the explosion in net video, advancements in camera expertise and an increase in stock video publishers. As with anything that enjoys a sudden rise in popularity, there will likely be skeptics and critics waiting within the wings to give attention to the negatives. This has given rise to a number of myths and misconceptions in regards to the business – lets take a look at just a number of the most common misunderstandings.
This is without doubt one of the more frequent misconceptions relating to b-roll, and this shouldn’t be totally unjust. Within the early days, stock footage was truly fairly costly as a result of high value of digital camera tools and distribution – however with know-how advancements and higher internet speeds (at a lower rate) the worth of stock footage has dropped dramatically. This is in fact brilliant for the consumer, however not so brilliant for the videographers shooting and selling it. There are actually even internetsites that supply fully free stock footage; it just goes to show you don’t at all times get what you pay for, you can get lots more!
It’s Low High quality
This could not be further from the truth. The stock footage trade is without doubt one of the best stock footage on-line industries, and this has compelled producers to extend requirements across the board. This coupled with the truth that digital camera know-how has improved dramatically, implies that it is now easier than ever to acquire broadcast quality video clips, sometimes at a fraction of the cost of shooting it yourself.
Shoppers Hate It
I typically hear from other filmmakers “we won’t use stock footage, because if our client found out they’d kill us!” Unless the shopper has paid for a customized and unique film service, then 9 occasions out of ten they don’t seem to be going to be fearful about a few stock clips showing of their video. With our production company, our purchasers often anticipate us to incorporate some form of stock media, whether or not it is within the form of footage, images, music, whatever. The actual fact is that stock footage can really enhance the general manufacturing worth of your video, which can only be an excellent thing. It also saves you a heap of time, but do not inform your consumer that!
Okay, I admit it, there are some fairly rattling cheesy stock video clips on the market, but do not let your expertise of a few clips tarnish your total opinion of an entire industry. Most cheesy clips include are a result of poor directing, and poor acting. There are some really high quality clips on the market that convey messages successfully and should not tacky; you just should do some digging in the fitting places.
I May Get Sued!
This is a typical one which arises from a misunderstanding of stock footage licensing. There are numerous licenses out there that all serve different functions; some netsites even set their own licensing phrases for his or her publishers. On the entire, stock footage distributors are very good at displaying the license phrases on the clip download pages, or of their phrases and conditions. Bear in mind to acquire actor launch forms for any clips involving people.